One Way to Drive Engagement and Increase Brand Awareness
Nowadays, it isn’t enough for a brand to launch just any average social media campaign. For a campaign to be effective in increasing brand awareness, it must encompass an element of engagement. Last...
View Article3 Steps to Increase Brand Awareness, Part 1
Step 1: Challenge the Mindset IMN’s 2014 Content Marketing Survey uncovered some interesting content marketing issues specifically for the banking and financial services industry. Overall, banking and...
View Article3 Steps to Increase Brand Awareness, Part 2
Step 2: Show Possible Solutions When banking and financial services marketers took IMN’s 2014 Content Marketing Survey, they said increasing brand awareness is their primary content marketing goal. IMN...
View Article3 Steps to Increase Brand Awareness, Part 3
Step 3: Connect the Dots Banking and financial services marketers have told us the primary goal in their content marketing efforts is to increase brand awareness. (If you haven’t already, download...
View Article9 Ways to Increase Brand Awareness
(To the tune of ‘Twas the Night before Christmas…) On a dark night in early February 2013, not a football player was stirring in New Orleans. It was Super Bowl night, and the power was out; all through...
View ArticleIMN Shares Insights From Inspiring #IFA2015
Recently, IMN attended the International Franchise Association’s 2015 Convention (Feb. 15-18). The convention represented hundreds of franchises from around the world. IMN’s mission at #IFA2015? To...
View ArticleGet Better Franchise Marketing Through Customized Branding
It’s time for another lesson from the car lot. This lesson is dedicated to our franchisee audience. (If you’re a franchisor, check out our previous post on better franchise marketing.) According to...
View Article
More Pages to Explore .....